Go alone - You are to buy a cologne for yourself and not to please your wife, girlfriend, friends or co-workers. Go alone so that you can find a scent that you really like and that you're comfortable with.
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Learn the classifications - Colognes are classified into three groups: citrus, green, and spicy.
Citrus - lemon and tangerine scents; good for men who want a fresh-from-the-shower aroma
Green - scents that are sweeter than citrus
Spicy - also known as leathery; seasoned scents that smell much stronger
Narrow your options - Your daily routine and outfit are two factors to take note when choosing the right cologne for yourself. For a regular day in shirt, jeans and sneakers, a cistrusy cologne would be appropriate. A spicy cologne is best to wear if you're athletic or easygoing. Wear a green cologne if you always dress up in suits.
Don't wear deodorant for the day - Your nose will find it hard to sniff (and select) the scent that you best like. So, skip your deo or your cologne for the day.
Try them on - If you find it hard to choose on the spot from the selections in the department store, ask the sales agent to give you samples which you can take home. Choose at least three colognes. Try one each day. Observe how you smell in each scent for the whole day. Then, decide which cologne suits your lifestyle and grooming needs.