Wet your beard thoroughly. Facial hair absorbs around 30% moisture. Wet hair is weak; thus; it is easier to cut. To make sure that your beard is totally moist, take a shower before shaving.
Buy quality shaving cream. Quality shaving creams cost more than their cheap counterparts. This is because they contain high concentration of lubricants and moisturizers. These elements result into creamy lather and not a foamy lather. This allows the blade to glide smoothly on your face.
Buy quality razor blade. Quality blades are sharper. Their counterparts - dull blades - are traumatic on the skin. Using them will make your facial skin feel scratchy and look blotchy. Remember that shaving removes two layers of your facial skin. Your face will be less irritated if you use a quality sharp blade.
Shave in the direction of the beard growth. Contrary to popular belief, shaving in the opposite direction of the beard growth is not beneficial. While it can give you a closer shave, it can cause your face to bleed and have razor bumps. Start with the sides; then the mustache area; and then the chin.